Update: Just to clarify, Amazon is not "price matching". They are meeting or beating select prices from the Black Friday advertisements. And, they are choosing which items they want to discount today and throughout the week.
Amazon is saying they will meet or beat some of the prices that stores are having on Black Friday! So, if you are planning on purchasing something somewhere else- head over to the Amazon Black Friday page and search for your item!
We will all want to go through and check our Christmas lists.
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